Before we begin, let’s understand what a website is?
A website is the digital identity of your business!
It is a digital platform that is very important for any business, person, or organization as it shows its services, products, history, contact details, and all the necessary details that need to be shared with the audience.
Your website can serve many purposes for your business such as –
- Inform/Educate your audience.
- Selling products or services.
- Receiving payments.
- Collecting customer data.
- Using it as a CRM.
- Showcasing portfolio.
- Building a community.
- Offering discounts and much more!
How to promote a website?
1 – SEO
Search Engine Optimization is a widely used technique used to rank your website higher in search engines like Google, etc.
Basically, when you search for a business domain (example – Gym near me), the results (SERPs) are displayed in ascending order of website ranking, which means that the most SEO-friendly website is at the top.
SEO is a tricky technique because if done incorrectly, it can result in a lower website ranking. This mistake can take a lot of time and effort to rectify!
Although SEO is a long-term process (about 3-12 months), it can still lead to quality organic traffic!
Quick Tip – Add FAQ schema to your website!
2 – Blogging
Adding relevant content based on your business domain can help you tap into more customers and audiences. This also builds a lot of trust!
This is because it creates good brand awareness and informs customers about the services you offer and how they can benefit from them.
Quick Tip – SEO-friendly blogs or PPC campaigns for blogs can also bring in more sales!
3 – Guest Blogging
It is the same as blogging, but the blog post in this case is written by a famous personality (influencer).
Thus, you also tap into that person’s fan base, which can later turn out to be potential customers.
For example – a celebrity writes a blog post for your fashion website. Now, this celebrity’s fan base comes to your website to read a fashion blog and comes across your relevant clothing.
Quick Tip – Never judge a social media page by the number of its followers!
4 – SEM
Search Engine Marketing is a way to drive inorganic traffic to your website. It is a paid way to promote the website.
Similar to SEO, when someone searches for your company domain, your website will be displayed/ranked at the top of a search engine, creating an opportunity for customers to click on your link and visit your website.
Quick Tip – It is important to do keyword research before starting SEM!
5 – Email Marketing & Signature
While sending an email or bulk emails, always remember to add a signature of your company with the website URL.
This will increase the likelihood of the recipient visiting your website and looking at your business, eventually making them a potential customer.
Quick Tip – Always try to use business email (contact@domainname.com)
6 – Social Media
You can include your website URL in your bio, posts, messages, and anywhere possible. This also creates a quality backlink for your website!
Conclusion
Regardless of any advertising/promotion technique you use, your website will only convert visitors into customers if it has the following features –
- It should be responsive (should automatically adjust to any screen size).
- It should load in less than 3.5 seconds.
- Your website should have proper navigation with a sitemap!
- It should have a responsive colour combination with good UI /UX.
