From NO SALES to 1Cr Investment & Beyond! - Palm Era Marketing.

Ever wonder how a business with no online sales skyrockets to a massive TV show investment? That’s the story of Palm Era, and it all started with a shift in digital marketing strategy with Ask Pranav.

Pranav was introduced to the founder of Palm Era, Kannan through an Instagram friend, Sharmee. Initially struggling with NO online sales, Palm Era found a new direction with Pranav’s guidance. He suggested a phased approach starting with content creation, website development, and Meta ads, although the founder initially preferred a cautious step-by-step strategy.

The first phase focused on enhancing content and driving quality traffic from Meta to Palm Era's Amazon listings. This strategy began to yield results, encouraging Pranav to initiate direct sales through WhatsApp, which successfully boosted the founder's confidence in online sales capabilities beyond Amazon.

Despite initial successes, the founder hesitated to fully commit to developing a comprehensive website. However, the sustained increase in sales through WhatsApp convinced him to proceed. The launch of their dedicated website was a pivotal moment, achieving a conversion rate of over 3.5% and quickly gaining first 100 sales, completely contrasting with their previous online performance.

As the website and strategic ads were continuously optimized, Palm Era's growth accelerated.

The brand expanded its marketing to include offline and enhanced post-online-sale strategies, significantly broadening its market presence. A major breakthrough occurred when the founder was invited to participate in "Startup Singam," a renowned TV show on Vijay TV and Disney+ Hotstar, where entrepreneurs pitch their businesses to top investors. Palm Era secured a 1 crore investment, impressing investors with a compelling presentation of their sales growth graph.

Following their success on "Startup Singam," Pranav implemented a robust post-show marketing strategy that nearly tripled their follower count, achieved over 5 million in organic reach, and spectacularly increased their sales by 64.6 times. This post-show surge further solidified their market position.

This transformative journey allowed the founder to resign from his high-paying corporate job to dedicate himself fully to Palm Era. With Pranav’s continued support and a strong online strategy, Palm Era is poised for even greater success.

Pranav continues to collaborate closely with Palm Era, helping them through expansive market strategies and deeper market penetration. Ask Pranav is immensely proud and grateful to Palm Era for their trust, giving us the freedom to lead their digital marketing efforts to new heights.

Looking for a comprehensive digital marketing strategy and services? Reach out to us directly on WhatsApp at +917992077775 for personalized assistance.